Friday, February 10, 2006

Why not take a chance: Take a chance on this

passivecashcow.comEven using the conservative 85% figure, that would mean about 200 million Americans want to start their own business, but have never even attempted it! There must be some pretty compelling reasons, we thought, so we set out to find out what they were. To no one's surprise, it was never about preferring to work for someone else's business, but rather the incapacitating fear of starting their own.And it was the same four fears, every single time.It takes too much money. They didn't have tens-of-thousands, or hundreds-of-thousands of dollars to invest in a business (and they didn't know anyone else who did).It takes too much time. They didn't want to work 80 hours a weeks for the first year or two to get their business going.There's too much risk. Over 56% of all businesses fail in the first two years, and they'd have to quit their job, so there was no safety net.They didn't know how. They'd never taken any business courses. They had no business experience. They don't know anything about taxes, accounting, marketing, and they myriad other skills a good entrepreneur must possess.Not all responded with all four objections, although most responded with more than one. Surprisingly, "I don't know how" was the most common response. A lot of folks said they wished they had taken the plunge earlier in their lives, but they just weren't the Mavericks

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